Click on this pic to see “Helpful” Yes/No figures.

A picture they say is worth more than a thousand words. I think the picture above is a good testification of that age old adage. The picture shows what is wrong with the Windows Store review system. Here is an app that obviously is resonating with end users, but because some unhappy souls got to review the app early, they got the high “helpful” figures and pops to the top for Microsoft to feature them as most helpful reviews even when the are negative and has no bearing with the app popularity in the Store. I mean 4335 people couldn’t be wrong with 5-Stars compared to 134 with 1 Star.

So, there you have it, an app can be insanely popular with end users but still be deemed not suitable by review logic of the Store. Microsoft need to fix this ASAP. It is known fact that only frustrated and unhappy users take the time to vent their venom about a product. You don’t see happy users at a support desk. Happy users are too lazy and don’t take the time to review, they are just content to give the app 5-Stars and move on. This is end-user psych 101. A good Store logic should catch this and bubble up positive reviews above negative ones for very popular apps. Period.

Note that I have no bearing with this app nor it’s dev., I don’t know them, neither have I been contacted by them. I am just using the app as an example amongst other apps that fall into this negative review trap while being very popular with users.

Please fix this MS.