Unless you’ve been living under a rock, you would have noticed people are raving seriously about the new Windows Store for the new and improved Windows 8.1 Blue. There have been lots of articles about the new Store on various Tech sites that I don’t feel compelled to write another about it here. That’ll be unproductive and a waste of your time. But one thing I want to mention out is the new Recommendation feature of the Store.

As you might have read, the Store is now powered by the awesome engines of Bing. For better or for worse, we are being followed everyday by the Search Engines we use, whether you belong to Google or to Microsoft or whatever, there’s no denying it, our lives is being interpreted by these AIs (almost AI then, have it your way!). So unless you don’t use the internet, there is no denying it that these machines know one thing or other about us. So, we have the advantage in this case that due to your usage and search patterns, these engines knows what it good for you. So you have recommendations of Apps that the AI think will be interesting to you.

But you may not want your patterns to be recorded, and the new Recommendation features of the new Store turned OFF, well how you do it is right there in that picture. Microsoft, worrying about your privacy as usual, has added an Option for you Tin-foil wearing conspiracy theorists to turn off machine recommendations. Not that it matters, the NSA has got your backside via PRISM, so you might as well leave the darned option ON and enjoy the discovery it brings to the Store. :-)