Well Time Warner Cable has finally done it. After weeks of cease and desist letters along with urgings from several networks, TWC has finally cut some loose from the fold. The story basically goes that some of the networks weren’t happy that their content was being shown via mobile streaming on WiFi networks.Many claimed that that wasn’t in the terms they came to when they first signed on with Time Warner. All I can do right now is shake my head in disbelief when I received the email a few hours ago. Take a look for yourself to see what it said.
As you know, since launching our TWCable TV App for iPad on March 15th, you and hundreds of thousands of other Time Warner Cable customers have enjoyed the flexibility and freedom of being able to turn any room in your house into a TV room by using your iPad.And, while most TV network owners agree with us that this is a great convenience for our customers and their viewers, a few networks disagree. As a result, for the time being, we have decided to focus our iPad efforts on other enlightened programmers who understand the benefit and importance of allowing our subscribers – and their viewers – to watch their programming on any screen in their homes.
Unfortunately, that means that channels from network groups Discovery Communications, Fox Cable, and Viacom will be removed from your iPad lineup, effective immediately.
• Discovery channels: Animal Planet, Discovery, TLC • Fox channels: FX, National Geographic • Viacom channels: BET, CMT, Comedy, MTV, Nickelodeon, Spike, VH1
This means that you will temporarily have a new lineup on your iPad consisting of the following channels:
Lifetime Movie Network
We will be providing replacement channels as quickly as we can, perhaps as early as tomorrow. You won’t need to change anything or update your App in any way to receive these or the additional channels. In the meantime, we will pursue all of our legal rights against the programmers who don’t share our vision. Your enthusiasm, and the enthusiasm of the programming partners who have embraced the App – rather than those who are solely focused on finding additional ways to reach into wallets of their own viewers – has convinced us more than ever that we are on the right path. We will continue to fight to ensure that you have access to the content you pay for, no matter which screen in your home you choose to view it on.
Why are these channels going away from the TWCable TV App for iPad? Unfortunately, the owners of those channels don’t yet share our vision for making it easy for consumers to view the content they’ve already paid for on different screens within the home. We would rather use our technical resources to distribute the channels of programmers who agree that their content should be seen on any screen inside your home, while we pursue legal solutions that would let us continue deploying this Application.
Will other channels be put up in their place? We’re working to add new channels to the lineup as quickly as possible.
Will more channels be dropped? At this time, we don’t expect any additional TV network owners to to demand that we remove their channels from the iPad App.
Why didn’t Time Warner Cable anticipate this before launching the iPad App? We firmly believe that this App is no different than delivering our signals to another TV in the home, and are surprised and disappointed that some TV networks see it differently.